CCFC Members Talk Back to the Toy Industry

On October 27, 2008 CCFC sent a letter to the CEOs of twenty-four toy manufacturers and retailers calling for a moratorium on holiday advertising targeted to children.  We also asked CCFC members and supporters to send letters as well.  While they had the option of sending a prewritten letter, many were so concerned that they took the time to personalize their messages.  Excerpts of these emails are below:

Scholastic Expels the Bratz from School

Thanks to you, Scholastic, Inc. will no longer be promoting the highly sexualized Bratz brand in schools.

In April, 2007, we launched a letter-writing campaign urging Scholastic to stop promoting Bratz items at their book clubs and book fairs. You flooded Scholastic with emails urging them to stop selling books such as Lil' Bratz Dancin Divas; Lil' Bratz Catwalk Cuties; and Lil' Bratz Beauty Sleepover Bash.

We did it! McDonald's Report Card Ads Expelled from Seminole County

Thanks to the efforts of CCFC members, McDonald's has ended its controversial report card advertising in Seminole County, Florida.  Children in kindergarten through fifth-grade had been receiving their report cards in envelopes adorned with Ronald McDonald promising a free Happy Meal to students with good grades, behavior, or attendance.  CCFC was alerted to the advertising by Seminole County parent Susan Pagan and launched a campaign, which resulted in nearly 2,000 letters to McDonald's and plenty of bad publicity for the fast food giant.

Disney No Longer Marketing Baby Einstein Videos as Educational

As a result of CCFC’s Federal Trade Commission complaint, Baby Einstein has completely redesigned its website and is no longer making educational claims about its DVDs and videos.  In 2006, CCFC filed an FTC complaint against Baby Einstein for making false and deceptive claims about the educational value of their products.  In December, the FTC decided not to take enforceable action against Baby Einstein when the company promised to “take appropriate steps to ensure that any future advertising claims of educational and/or developmental benefit for children a

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