Scholastic Expels the Bratz from School

Thanks to you, Scholastic, Inc. will no longer be promoting the highly sexualized Bratz brand in schools.

In April, 2007, we launched a letter-writing campaign urging Scholastic to stop promoting Bratz items at their book clubs and book fairs. You flooded Scholastic with emails urging them to stop selling books such as Lil' Bratz Dancin Divas; Lil' Bratz Catwalk Cuties; and Lil' Bratz Beauty Sleepover Bash.

We did it! McDonald's Report Card Ads Expelled from Seminole County

Thanks to the efforts of CCFC members, McDonald's has ended its controversial report card advertising in Seminole County, Florida.  Children in kindergarten through fifth-grade had been receiving their report cards in envelopes adorned with Ronald McDonald promising a free Happy Meal to students with good grades, behavior, or attendance.  CCFC was alerted to the advertising by Seminole County parent Susan Pagan and launched a campaign, which resulted in nearly 2,000 letters to McDonald's and plenty of bad publicity for the fast food giant.

Disney No Longer Marketing Baby Einstein Videos as Educational

As a result of CCFC’s Federal Trade Commission complaint, Baby Einstein has completely redesigned its website and is no longer making educational claims about its DVDs and videos.  In 2006, CCFC filed an FTC complaint against Baby Einstein for making false and deceptive claims about the educational value of their products.  In December, the FTC decided not to take enforceable action against Baby Einstein when the company promised to “take appropriate steps to ensure that any future advertising claims of educational and/or developmental benefit for children a

Kellogg Agrees to New Standards for Food Marketing to Children: Settlement Agreement with CCFC and CSPI will limit junk food adverts

(June 14) Today, as part of a settlement agreement with CCFC and the Center for Science in the Public Interest (CSPI), Kellogg announced major restrictions in the way that they will market food to children.  In return CCFC, CSPI and two Massachusetts parents will not proceed with a planned lawsuit against Kellogg.

Fire Shrek! List of Shrek Food

Citing the numerous junk food promotions linked to Dreamworks’ May 18th  release of Shrek the Third, the Campaign for a Commercial-Free Childhood (CCFC) has launched a letter-writing campaign to urge the U.S. Department of Health and Human Services (HHS) to remove  Shrek from his role as spokescharacter for the department’s healthy lifestyles and childhood obesity campaign.  CCFC found 17 separate food promotions featuring more than seventy different products, most of which are for energy-dense, low-nutrient foods.

Another CCFC Victory: No Violent Videogame Ads on Boston Mass Transit

In a spectacular victory for CCFC, the Massachusetts Bay Transit Authority (MTBA) has agreed to stop advertising explicitly violent video games on its trains and buses.  Their decision was in response to a campaign led by CCFC after we spotted ads for the ultra violent, Mature-rated Grand Theft Auto Vice City Stories plastered over MBTA trains.

Raffi Cavoukian Receives 2006 Fred Rogers Integrity Award

Raffi Cavoukian -  renowned international troubadour, author, and founder of Child Honoring - was the second recipient of the third Fred Rogers Integrity Award.  In his three-decade career, Raffi has refused all commercial endorsement offers, and his triple-bottom-line company has never directly advertised or marketed to children. He is a passionate advocate for a child's right to live free of commercial exploitation.

TIAA-CREF Removes Coke from Social Choice Account

Today, pension giant TIAA-CREF announced that it has removed The Coca-Cola Company from its CREF Social Choice Account.  The announcement comes after a year-long campaign by CCFC that included demonstrations at TIAA-CREF's offices, a public letter signed by leading advocates for children, and calls and emails from CCFC members.

Thanks to all of you who took the time to write or call TIAA-CREF.  And special thanks to CCFC member Fern Gale Estrow, who spoke out at last year's TIAA-CREF annual meeting.

We did it! Hasbro Pulls the Plug on the Pussycat Dolls

Thanks to your activism, Hasbro today announced that they were cancelling their planned line of dolls based on the Pussycat Dolls, a real-life burlesque troupe turned music group famous for their sexualized lyrics and dance routines.  On Monday, CCFC and Dads & Daughters launched a letter-writing campaign urging the toy giant to reverse its plan to market the blatantly eroticized dolls to girls as young as six.  Today, all of our efforts were rewarded when Hasbro issued the following statement:


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