Selling to Kids: Everyone's a "Consumer" These Days

Author: 

Susan Linn, EdD

Media Outlet/Source: 

Parent and Preschooler Newsletter

Publication Date: 

April 1, 2006

Children are spending more time with commercialized media than ever before. They are targeted through brand licensing, product placement and through marketing in schools and daycares. This article discusses how babies are targeted and affected, the importance of creative play, and ways that parents can combat commercialism.

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