Too Young To Be A Consumer: The Toll of Consumer Culture on the Rights of Childhood


Diane Levin, PhD

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Publication Date: 

May 1, 2009

The commercial culture that surrounds children today impacts what they like, how they treat each other, the ideas they have, what makes them happy, and even how likely they are to reach their full potential. Screen time and highly realistic, media-linked toys are depriving children of the creative play they need for their optimal development and wellbeing. Today, screen time takes away time from interacting and, thereby, learning how to interact with other children. CCFC’s Diane Levin explores ways to counteract the commercialization of childhood.



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