It's Official: Big Food Targets Kids

The Federal Trade Commission (FTC) released a landmark report on food marketing to children. The FTC subpoenaed 44 food and beverage industries to find out how much money is spent targeting youth with marketing. It found that in 2006 companies spent approximately $1,618,600,000. This enormous figure and the context of how children are marketed to are explored.

J.K. Rowling and the Golden Calf

The Harry Potter books once provided a respite from a culture saturated by commercial, electronic media; however, the books are no longer unencumbered by commercial images. Books that once nurtured children’s imagination have been jeopardized by the Warner Bros. films, interactive games, toys, dolls, a theme park, and other products.

Longing and Belonging: Parents, Children, and Consumer Culture

Despite the economic downturn, adults continue to spend billions of dollars annually on children. After
three years of observing and interviewing children, Allison J. Pugh discovered a major factor that
contributes to why we continue to buy. It is children’s desire to belong. Even under great financial
constraints, families prioritize children “feeling normal,” and continue to purchase because of it.