Resources

Suing the Pants Off SpongeBob

This article describes how CFCC intended to sue Viacom for using children's cartoon characters to market foods high in fat and sugar to children. These marketing practices take advantage of children’s developmental abilities; they work because children under the age of 8 are too young to understand their persuasive intent.

Technology in Our Children’s Lives: How Do We Make Wise Choices?

Children learn though active play and hands-on experience with people, materials, and nature. Screen time negatively impacts how children learn and how they develop relationships. The article outlines how to make wise choices about technology for children—including: keeping children’s lives as screen-free as possible, buying non-electronic toys, and encouraging children to play with open-ended materials.

The Activist’s Dilemma: Reform or Radical Change

Allen Kanner describes his personal dilemma of seeking social change either through radical action or incremental reform. He refers to how CFCC exposed Disney’s scam of marketing Baby Einstein videos as educational, but has to seek power from the government for stricter laws and regulations. Kanner believes that members of social movements need to examine whether adopting a radical stance or taking a reformist position would be more effective.

The Corporatized Child

We cannot effectively counter the undesirable impact of marketing to children without addressing the corporate system that drives it. Given the serious harm perpetuated today on children and adults by America’s economic system, the time has come to challenge corporate capitalism.

The Increasing Role of Electronic Toys in the Lives of Infants & Toddlers: Should We Be Concerned?

In recent years, there has been a rapid increase in the number of electronic toys and toys linked to electronic media that are being marketed to infants and toddlers. The article explores how this trend negatively impacts children’s development, and recommends strategies for counteracting the effects.

The Piracy of Privacy

Businesses use smartphones, neuromarketing, and other invasive tactics to gather personal data about potential consumers. They use the data they gather to manipulate people into buying. The corporate violation of privacy reflects fundamental structural flaws in corporate capitalism.

Thirst For Profit

Companies such as Coca-Cola and PepsiCo spend large sums of money on public relations tactics designed to undermine efforts of nutrition advocates. CCFC’s Michele Simon recommends ways to ensure that nutrition policies are passed and implemented.

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