Congress to Kids: Drop Dead

Congress is requiring the Federal Trade Commission to conduct a cost/benefit analysis before finalizing a report that would provide the food industry with science-based, voluntary nutrition guidelines for marketing to children. The article includes an examination of how congress recurrently puts corporate interests ahead of children’s health.

Food Marketing to Children in the Context of a Marketing Maelstrom

Childhood obesity is a serious public health problem, yet children are targeted as never before with marketing for foods high in sugar, fat, salt, and calories. Food marketing to children is sophisticated, increasingly well-funded, and takes place within the context of a barrage of other kinds of child-targeted marketing. The article recommends that, instead of being viewed as a familial problem, the current marketing maelstrom should be seen as a societal issue.