Resources: Books

Appetite for Profit: How the Food Industry Undermines our Health and How to Fight Back

Appetite for Profit exposes the hypocrisy in the food industry. Major food companies, like McDonalds,
Coco-cola, and General Mills, respond to the growing American health crisis with public relations
campaigns that falsely suggest they are part of the solution. This book offers a guide to understanding
public relations, front groups, and lobbying tactics that food companies employ to deceive the American
public.

Beyond Remote-Controlled Childhood—Teaching Young Children in the Media Age

This important and timely new book by CCFC steering committee member Dr. Diane Levin is a powerful call to action and highly recommended for anyone who works with young children or is concerned about the ways that screen time and media culture are affecting kids and families. Based on her work with children and teachers over the past thirty years, Diane details the ways in which today’s media saturated environment is affecting children’s learning and wellbeing.

Beyond Winning: Smart Parenting in a Toxic Sports Environment

One byproduct of a commercialized childhood is that the values of the marketplace are adopted in all aspects of children’s lives. This is particularly clear in the realm of organized sports for children—where winning and competitiveness often crowd out the sheer joy of playing a game. Beyond Winning offers an alternative approach to teaching sports to kids. It deemphasizes short-term goals like winning and youth championships and discourages the introduction of adult-oriented, league-structured competition.

Childhood Under Siege

In his new book Childhood Under Seige: How Big Business Targets Children, Bakan looks specifically at corporate influences on children. And it’s not pretty. He delves into child targeted advertising, child labor, psychotropic drugs for kids, and the corporatization of public education, showing in painful detail exactly how harmful it is for powerful entities whose sole raison d’etre is profit, to have so much control and influence over the health and wellbeing of society’s most precious, and most vulnerable, resource.

Cinderella Ate My Daughter: Dispatches from the Front Lines of the New Girlie-Girl Culture

The author of Cinderella Ate My Daughter sets out to discover the origins and ramifications of the
girlie-girl culture. She goes to Disney, the American Girl Place, the toy industry’s largest trade show,
and she attends a Miley Cyrus concert. She talks with historians, marketers, psychologists,
neuroscientists, parents, and with children themselves to uncover the impact that the girlie-girl culture
has on girls’ identities and futures.

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