Stop Commercial Exploitation of Children Honors Government of Sweden’s Stand on Marketing to Kids

Date of Release: 

Monday, August 6, 2001

September 6, 2001  
For Immediate Release
For More Information Contact:

Dr. Susan Linn, 617-232-8390;
Dr. Diane Levin, (617) 879-2167;

Stop Commercial Exploitation of Children Honors Government of Sweden’s Stand on Marketing to Kids(New York City)   The Government of Sweden will be honored with the Inspirational Leadership Award for its pioneering efforts in protecting children from the onslaught of commercial marketing.  Stockholm has prohibited all TV advertising aimed at children under the age of 12 since 1991.  Sweden is also leading work within the European Union to ban television advertising to children.

“Sweden is showing how individual governments can act to protect children from commercial exploitation,” says Alvin Poussaint, M.D., Professor of Psychiatry at Harvard Medical School and Director of the Media Center at Boston’s Judge Baker Children's Center.  Dr. Poussaint will present the Inspirational Leadership Award on behalf of Stop Commercial Exploitation of Children, a coalition of more than 20 national and regional organizations working on behalf of children.

Ingela Thalén, Minister responsible for Children and Family Affairs at Ministry of Health and Social Affairs in Stockholm says the Government is proud and honored to accept.  Thalén says, “Promoting and protecting the rights of the child, including the right not to be exploited, is a matter of utmost importance to the Swedish Government.  With this prize, SCEC provides an important acknowledgement of this work and an encouragement to continue along this path.”

The presentation takes place during a Noon rally on Monday, September 10 across 42nd Street from the Grand Hyatt Hotel (42nd St. and Park Ave.) in New York City.  Meanwhile, inside the Hyatt, the annual “Golden Marble” Awards will be presented to ad industry companies.  Those awards celebrate marketing to kids regardless of the affect of their products and marketing messages on the well-being of children and families.

The rally follows the Commercialization of Childhood: How Marketing Harms Children summit, from 9 AM to Noon at the Grand Hyatt, where distinguished educators, psychologists, children’s advocates and physicians will address the damage caused by marketing to children in the U.S.