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Reclaiming Childhood from Corporate Marketers

CCFC works for the rights of children to grow up—and the freedom for parents to raise them—without being undermined by commercial interests. We advocate for policies to protect children from harmful marketing and promote commercial-free time and space for kids. Learn more...

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Why Kids Need Commercial-Free

Why is advertising harmful to children? How do marketers target kids? Why is screen-free time essential to healthy development? How can we de-commercialize holiday celebrations and school book fairs? Find resources...

Take a Stand for Children

Our voices make a difference. Visit our Action Center to learn about CCFC’s current campaigns to stop the corporate takeover of childhood and how you can get involved. Take action!

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Support CCFC

Help us stand up to the world’s most powerful companies with your tax-deductible contribution. We rely on people like you because we will not compromise our commitment to children by accepting corporate funding. Make a gift.

Take Action!

Pokemon STOP! Don't lure kids to sponsors' locations

We need your help to protect children from a wave of corporate marketing at the heart of the Pokemon GO craze.  Pokemon GO, produced by Niantic, Inc., is a location-based augmented reality game,... Act Now!

Don’t turn our National Parks into billboards

We need your help to stop an incursion of corporate marketing into a most unlikely place: our national parks.  A proposal currently being considered by the National Park Service will remove rules... Act Now!

Stop McTeacher's Nights Action Center

What are McTeacher’s Nights?  Events McDonald’s calls “McTeacher’s Nights” are part of a comprehensive marketing strategy McDonald’s has developed to target children wherever they... Act Now!

Breaking News

On August 11, Panera Bread announced a unique commitment to the wellbeing of children: they will not use toys, characters, or other enticements to sell their kids’ meals, and they’re challenging other restaurants to do the same. Their pledge is part of a broader Kids Meal Promise, which aims to reshape the way people think about kids’ food.

We applaud Panera for recognizing that kids’ healthy eating habits aren’t just about what they eat, but also how and why. Without gimmicks and giveaways, children can learn to choose foods for the right reasons. And parents and kids alike can enjoy meals where the focus is on family and food, not cartoon characters and toys. Read more > 

Unplug & Play

Many parents are concerned about the amount of time their children spend with screens. And with good reason! Research shows that screen time gets in the way of activities known to be good for young children, like playing creatively and interacting with caring grownups. And kids who spend less time with screens fall asleep faster, sleep longer, eat healthier, and get more exercise.

Changing children’s screen habits can be a challenge for both kids and parents. That’s why we created “7 Parent-Tested Tips to Unplug and Play,” strategies for getting young kids to spend less time with screens from real parents who have done it and noticed a world of difference. Read More >