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Reclaiming Childhood from Corporate Marketers

CCFC works for the rights of children to grow up—and the freedom for parents to raise them—without being undermined by commercial interests. We advocate for policies to protect children from harmful marketing and promote commercial-free time and space for kids. Learn more...

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Why Kids Need Commercial-Free

Why is advertising harmful to children? How do marketers target kids? Why is screen-free time essential to healthy development? How can we de-commercialize holiday celebrations and school book fairs? Find resources...

Take a Stand for Children

Our voices make a difference. Visit our Action Center to learn about CCFC’s current campaigns to stop the corporate takeover of childhood and how you can get involved. Take action!

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Support CCFC

Help us stand up to the world’s most powerful companies with your tax-deductible contribution. We rely on people like you because we will not compromise our commitment to children by accepting corporate funding. Make a gift.

Take Action!

Tell the Girl Scouts: Don't Partner with Barbie

For generations, the Girl Scouts of the USA (GSUSA) has been a powerful force for good in the in the lives of girls. Parents trust the Girl Scouts to provide positive role models and foster their... Act Now!

Support the Do Not Track Kids Act

We have an important opportunity to protect kids and teens from unscrupulous online marketers. Tracking the online movements of children and teens -- and collecting their personal data -- is big... Act Now!

School Bus Ad Action Center 2014

The commercialization of our schools could get a lot worse in the coming months.Currently, only Texas, Arizona, Colorado, Tennessee, Massachusetts, New Jersey, Utah, Nevada, and New Mexico allow... Act Now!

Recent

Opposing Facebook Settlement, CCFC turns down $290,000

In an extraordinary decision, CCFC is refusing a cy pres award of nearly $290,000—more than 90% of CCFC’s 2012-2013 annual budget—and opposing the settlement of a major-class action lawsuit against Facebook. In an amicus letter filed today with the United States Court of Appeals for the Ninth Circuit, CCFC explained its decision to turn down the money and urged the court to reject the settlement because the protections it offers to teenagers are “hollow” and “meaningless.” Why we turned down the money.

 

New Publication

Facing the Screen Dilemma: Young children, technology and early education

Smart boards. Smartphones. Tablets. E-books, apps and more. The rapid influx of new screen devices and software poses a special challenge for the early childhood community and parents of young children. That's why CCFC, the Alliance for Childhood, and TRUCE have created Facing the Screen Dilemma: Young children, technology and early education. Download your free copy today! Learn more | Read the press release