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Reclaiming Childhood from Corporate Marketers

CCFC works for the rights of children to grow up—and the freedom for parents to raise them—without being undermined by commercial interests. We advocate for policies to protect children from harmful marketing and promote commercial-free time and space for kids. Learn more...

Take a Stand for Children

Our voices make a difference. Visit our Action Center to learn about CCFC’s current campaigns to stop the corporate takeover of childhood and how you can get involved. Take action!

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Why Kids Need Commercial-Free

Why is advertising harmful to children? How do marketers target kids? Why is screen-free time essential to healthy development? How can we de-commercialize holiday celebrations and school book fairs? Find resources...

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Support CCFC

Help us stand up to the world’s most powerful companies with your tax-deductible contribution. We rely on people like you because we will not compromise our commitment to children by accepting corporate funding. Make a gift.

Take Action!

2015 TOADY Awards

Vote for Worst Toy of the Year Each year, the Toy Industry Association gathers to present its TOTY (Toy Of The Year) Awards. In honor of the industry that has led the way in commercializing childhood... Act Now!

Hell No Barbie: 8 reasons to leave Hello Barbie on the shelf

This holiday season, Mattel hopes to make Hello Barbie, a doll that records and analyzes children’s private conversations, a must-have toy. But experts agree: it’s a threat to children’s privacy,... Act Now!
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Stop McTeacher's Nights

Mark Noltner couldn’t believe what his daughter was saying. At school that day, her teachers had worn McDonald’s shirts and encouraged the students to attend a school fundraiser at a local McDonald’s... Act Now!

Breaking News

Advocates to FTC: Stop Google's Deceptive and Unfair Practices on YouTube Kids


On November 24, CCFC and Digital Democracy filed two important updates to the complaint we filed with the FTC in April, charging Google with unfair and deceptive practices in connection with its YouTube Kids app for kids five and younger. We urged the FTC to hold 17 food and beverage manufacturers accountable for violating the pledges they made not to market to children under the age of 12. We also showed evidence that relationships and payments between advertisers, YouTube creators, and various intermediaries results in a continuing barrage of commercial content on the YouTube Kids app. | Read more.

Featured Resource

Facing the Screen Dilemma: Young children, technology and early education

Smart boards. Smartphones. Tablets. E-books, apps and more. The rapid influx of new screen devices and software poses a special challenge for the early childhood community and parents of young children. That's why CCFC, the Alliance for Childhood, and TRUCE have created Facing the Screen Dilemma: Young children, technology and early education. Download your free copy today!