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Reclaiming Childhood from Corporate Marketers

CCFC works for the rights of children to grow up—and the freedom for parents to raise them—without being undermined by commercial interests. We advocate for policies to protect children from harmful marketing and promote commercial-free time and space for kids. Learn more...

Take a Stand for Children

Our voices make a difference. Visit our Action Center to learn about CCFC’s current campaigns to stop the corporate takeover of childhood and how you can get involved. Take action!

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Why Kids Need Commercial-Free

Why is advertising harmful to children? How do marketers target kids? Why is screen-free time essential to healthy development? How can we de-commercialize holiday celebrations and school book fairs? Find resources...

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Support CCFC

Help us stand up to the world’s most powerful companies with your tax-deductible contribution. We rely on people like you because we will not compromise our commitment to children by accepting corporate funding. Make a gift.

Take Action!

Tell LEGO: Don’t let Shell pollute our kids’ minds

For the past two years, Shell and LEGO have partnered on a global advertising campaign that includes co-branded toys, billboards, celebrity endorsements, videos, and a full-size LEGO Formula One car... Act Now!

One screen for babies is bad enough

As if urging parents to use television or tablets with babies isn’t bad enough, AT&T has partnered with BabyFirst to introduce the first-ever “second screen” experience for infants and toddlers.... Act Now!

Tell the USDA: Schools should be commercial-free

The U.S. Department of Agriculture (USDA) has proposed new guidelines that could help limit junk-food marketing in schools. It’s a laudable effort -- but there’s a problem. As written, the USDA's... Act Now!

Girl Scout Barbie?

As if encouraging girls to wear a branded Barbie patch on their uniforms isn’t bad enough, now Mattel and Girl Scouts USA have escalated their $2 million co-branding partnership by introducing a Barbie Girl Scout Doll—pink capris, high heeled hiking boots and all. Please tell the Girl Scouts it’s time to cut ties with Barbie.

What a week!

On May 5-11, thousands of people around the world celebrated Screen-Free Week. Thanks so much to all the SFW organizers who rallied their families, schools, and communities to participate. Learn more!