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Reclaiming Childhood from Corporate Marketers

CCFC educates the public about commercialism's impact on kids' wellbeing and advocates for the end of child-targeted marketing. Learn more...

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Why Kids Need Commercial-Free

Why is advertising harmful to children? How do marketers target kids? Why is screen-free time essential to healthy development? How can we de-commercialize holiday celebrations and school book fairs? Find resources...

Take a Stand for Children

Our voices make a difference. Visit our Action Center to learn about CCFC’s current campaigns to stop the corporate takeover of childhood and how you can get involved. Take action!

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Support CCFC

Help us stand up to the world’s most powerful companies with your tax-deductible contribution. We rely on people like you because we will not compromise our commitment to children by accepting corporate funding. Make a gift.

Recent News

Take Action: Tell Google to adopt the Kids’ App Store Standards now!

Apps for kids shouldn’t serve deceptive ads, collect personal data, or trick children into making in-app purchases – but Google recommends a slew of “family-friendly” apps that do just that!  Google’...

Our Best Year Yet

Dear Friend, As our latest Annual Report shows, it’s an exciting time for those of us who believe that corporate profits should never come at the expense of children’s wellbeing.  Teachers are...

Take Action: Say “no” to online preschool

On October 10, we joined Defending the Early Years and leading educators and advocates to reject online “preschool” and demand real universal pre-K programs. Will you join us? Decades of research...

Get the Facts

How do marketers get people to buy so much stuff? They say it'll make us happy! But the truth is that a focus on having and getting stuff is more likely to make people – including kids! – unhappy. Learn more about advertising, materialism, and kids' wellbeing in our brand new fact sheet. And if you want to learn even more, check out this piece about raising non-materialistic kids, featuring CCFC Board member Dr. Tim Kasser.

Taking Action

Illegal data collection. Manipulating children into in-app purchases. Ads for gambling and alcohol. Modeling harmful behavior like cleaning your eyes with sharp objects. 

These are just some of the problems with apps in the Family section of the Google Play Store that we document in a complaint to the FTC.

Now we need you to put the pressure on Google to clean up its act. By adopting CCFC’s Kids’ App Store Standards – simple rules that require a human review of each app and ban in-app purchases, unfair advertising, and illegal data collection – Google can make parents’ lives easier, and kids’ experiences safer.

Tell Google: enough of the app store wild west – adopt the Kids App Store Standards now!