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Reclaiming Childhood from Corporate Marketers

CCFC works for the rights of children to grow up—and the freedom for parents to raise them—without being undermined by commercial interests. We advocate for policies to protect children from harmful marketing and promote commercial-free time and space for kids. Learn more...

Take a Stand for Children

Our voices make a difference. Visit our Action Center to learn about CCFC’s current campaigns to stop the corporate takeover of childhood and how you can get involved. Take action!

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Why Kids Need Commercial-Free

Why is advertising harmful to children? How do marketers target kids? Why is screen-free time essential to healthy development? How can we de-commercialize holiday celebrations and school book fairs? Find resources...

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Support CCFC

Help us stand up to the world’s most powerful companies with your tax-deductible contribution. We rely on people like you because we will not compromise our commitment to children by accepting corporate funding. Make a gift.

Take Action!

Tell LEGO: Don’t let Shell pollute our kids’ minds

For the past two years, Shell and LEGO have partnered on a global advertising campaign that includes co-branded toys, billboards, celebrity endorsements, videos, and a full-size LEGO Formula One car... Act Now!

One screen for babies is bad enough

As if urging parents to use television or tablets with babies isn’t bad enough, AT&T has partnered with BabyFirst to introduce the first-ever “second screen” experience for infants and toddlers.... Act Now!

Tell the USDA: Schools should be commercial-free

The U.S. Department of Agriculture (USDA) has proposed new guidelines that could help limit junk-food marketing in schools. It’s a laudable effort -- but there’s a problem. As written, the USDA's... Act Now!

Doreen's Challenge

Support CCFC's Fiscal Year-End Campaign

Doreen Miller, CCFC board member and a long-time supporter, has stepped up with a fantastic challenge: “An organization that consistently and unflinchingly puts children first deserves our support. If you help CCFC raise $30,000 by June 30, the close of its fiscal year, I will match it.” We can’t afford to miss this opportunity. Please help us meet Doreen’s challenge by making your tax-deductible contribution to CCFC.


On May 5-11, thousands of people around the world celebrated Screen-Free Week. Thanks so much to all the SFW organizers who rallied their families, schools, and communities to participate. Learn more!