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Reclaiming Childhood from Corporate Marketers

CCFC educates the public about commercialism's impact on kids' wellbeing and advocates for the end of child-targeted marketing. Learn more...

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Why Kids Need Commercial-Free

Why is advertising harmful to children? How do marketers target kids? Why is screen-free time essential to healthy development? How can we de-commercialize holiday celebrations and school book fairs? Find resources...

Take a Stand for Children

Our voices make a difference. Visit our Action Center to learn about CCFC’s current campaigns to stop the corporate takeover of childhood and how you can get involved. Take action!

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Support CCFC

Help us stand up to the world’s most powerful companies with your tax-deductible contribution. We rely on people like you because we will not compromise our commitment to children by accepting corporate funding. Make a gift.

Recent News

We're asking the FTC to investigate apps that manipulate kids

Today, in conjunction with a major new study that details a host of concerning practices in apps targeted to young children, CCFC and 21 other consumer and public health advocacy groups called on the...

Our Best Year Yet

Dear Friend, As our latest Annual Report shows, it’s an exciting time for those of us who believe that corporate profits should never come at the expense of children’s wellbeing.  Teachers are...

Take Action: Say “no” to online preschool

On October 10, we joined Defending the Early Years and leading educators and advocates to reject online “preschool” and demand real universal pre-K programs. Will you join us? Decades of research...

Get the Facts

How do marketers get people to buy so much stuff? They say it'll make us happy! But the truth is that a focus on having and getting stuff is more likely to make people – including kids! – unhappy. Learn more about advertising, materialism, and kids' wellbeing in our brand new fact sheet. And if you want to learn even more, check out this piece about raising non-materialistic kids, featuring CCFC Board member Dr. Tim Kasser.

Taking Action

More than 200 psychologists have sent a letter to the American Psychological Association (APA) asking it to take a stand on persuasive design techniques used to keep kids on ad-supported devices. Now, the APA needs to hear your voice. Please join us in calling on the APA to:

 - Issue a formal public statement condemning psychologists’ role in designing persuasive technologies that increase children's time spent on digital devices, as kids’ screen overuse poses risks to their emotional wellbeing and academic success

 - Call on psychologists and the tech industry to disclose their use of psychological persuasion techniques, especially those in digital products used by children

 - Take strong actions to educate parents, schools, and child advocates about the use of psychological persuasion in social media and video games; and inform the public of the harms of children’s overuse of screens

Learn more and sign on here