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Reclaiming Childhood from Corporate Marketers

CCFC works for the rights of children to grow up—and the freedom for parents to raise them—without being undermined by commercial interests. We advocate for policies to protect children from harmful marketing and promote commercial-free time and space for kids. Learn more...

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Why Kids Need Commercial-Free

Why is advertising harmful to children? How do marketers target kids? Why is screen-free time essential to healthy development? How can we de-commercialize holiday celebrations and school book fairs? Find resources...

Take a Stand for Children

Our voices make a difference. Visit our Action Center to learn about CCFC’s current campaigns to stop the corporate takeover of childhood and how you can get involved. Take action!

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Support CCFC

Help us stand up to the world’s most powerful companies with your tax-deductible contribution. We rely on people like you because we will not compromise our commitment to children by accepting corporate funding. Make a gift.

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Take Action!

Let's Celebrate MOM's!

We’ve all been there. It’s the end of a long day. We’re wheeling our young child through a grocery aisle gauntlet of cartoon characters beckoning from boxes of food we don’t want to buy. She demands... Act Now!

Protect Massachusetts Students' Privacy

The Massachusetts Department of Elementary and Secondary Education plans to help corporations profit from schoolchildren’s most sensitive and confidential information. Massachusetts is one of seven... Act Now!

Tell Rahm Emanuel: No Coke Ads on Residential Recycling Bins

If we don’t act now, the steady erosion of ad-free personal space and the escalation of unavoidable marketing will get a lot worse.   This week, the City of Chicago announced that Coca-Cola will... Act Now!
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Screen-Free Week

2013 Celebration a Great Success


On April 29-May 5, people around the country (and world!) turned OFF TV, video and mobile games, and other screens they use for entertainment, and turned ON the world around them! They thought, read, played, daydreamed, explored nature, and enjoyed family and friends. Click here to read all about this year's celebration and how you can join the fun in 2014!

New Publication

Facing the Screen Dilemma: Young children, technology and early education

Smart boards. Smartphones. Tablets. E-books, apps and more. The rapid influx of new screen devices and software poses a special challenge for the early childhood community and parents of young children. That's why CCFC, the Alliance for Childhood, and TRUCE have created Facing the Screen Dilemma: Young children, technology and early education. Download your free copy today! Learn more > | Read the press release >