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Reclaiming Childhood from Corporate Marketers

CCFC works for the rights of children to grow up—and the freedom for parents to raise them—without being undermined by commercial interests. We advocate for policies to protect children from harmful marketing and promote commercial-free time and space for kids. Learn more...

Take a Stand for Children

Our voices make a difference. Visit our Action Center to learn about CCFC’s current campaigns to stop the corporate takeover of childhood and how you can get involved. Take action!

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Why Kids Need Commercial-Free

Why is advertising harmful to children? How do marketers target kids? Why is screen-free time essential to healthy development? How can we de-commercialize holiday celebrations and school book fairs? Find resources...

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Support CCFC

Help us stand up to the world’s most powerful companies with your tax-deductible contribution. We rely on people like you because we will not compromise our commitment to children by accepting corporate funding. Make a gift.

Take Action!

This Clown Doesn't Belong in Schools

At the McDonald’s 2014 Annual Shareholders Meeting, CEO Don Thompson was questioned by Sally Kuzemchak, a concerned nutritionist and parent, about the company’s notorious targeting of children.... Act Now!

Tell the Girl Scouts: Don't Partner with Barbie

Update: As if encouraging girls to wear a branded Barbie patch on their uniforms isn’t bad enough, now Mattel and Girl Scouts USA have escalated their $2 million co-branding partnership by... Act Now!

Tell LEGO: Don’t Let Shell Pollute Our Kids’ Minds

Update, October 9, 2014: Today, LEGO announced it will not renew its partnership with Shell. It’s a fantastic victory for anyone who cares about children . . . and... Act Now!

Changes Ahead

After years of leading CCFC to a string of celebrated victories holding corporations accountable for targeting children, Founding Director, Susan Linn, will be stepping down. Read more.

Out of Bounds

The NFL’s Intensive Campaign to Target Children

A groundbreaking report from CCFC exposes how much the NFL has ramped up its direct marketing to children online, on children’s television stations, in schools, and in partnership with trusted nonprofits and government agencies. The NFL’s new strategies to woo kids have serious consequences, including increased sedentary screen time, exposure to junk-food marketing, loss of valuable instructional time in school, encouraging gambling behaviors, and exposure to the league’s off-the-field controversies. Read more.