Smiling child - slider image

Reclaiming Childhood from Corporate Marketers

CCFC works for the rights of children to grow up—and the freedom for parents to raise them—without being undermined by commercial interests. We advocate for policies to protect children from harmful marketing and promote commercial-free time and space for kids. Learn more...

Take a Stand for Children

Our voices make a difference. Visit our Action Center to learn about CCFC’s current campaigns to stop the corporate takeover of childhood and how you can get involved. Take action!

Dad blowing bubbles with baby - slider image

Why Kids Need Commercial-Free

Why is advertising harmful to children? How do marketers target kids? Why is screen-free time essential to healthy development? How can we de-commercialize holiday celebrations and school book fairs? Find resources...

Two children at school laughing together

Support CCFC

Help us stand up to the world’s most powerful companies with your tax-deductible contribution. We rely on people like you because we will not compromise our commitment to children by accepting corporate funding. Make a gift.

Take Action!

This Clown Doesn't Belong in Schools

At the McDonald’s 2014 Annual Shareholders Meeting, CEO Don Thompson was questioned by Sally Kuzemchak, a concerned nutritionist and parent, about the company’s notorious targeting of children.... Act Now!

Tell the Girl Scouts: Don't Partner with Barbie

Update: As if encouraging girls to wear a branded Barbie patch on their uniforms isn’t bad enough, now Mattel and Girl Scouts USA have escalated their $2 million co-branding partnership by... Act Now!

Tell LEGO: Don’t Let Shell Pollute Our Kids’ Minds

Update, October 9, 2014: Today, LEGO announced it will not renew its partnership with Shell. It’s a fantastic victory for anyone who cares about children . . . and... Act Now!

Featured Resource

Facing the Screen Dilemma: Young children, technology and early education

Smart boards. Smartphones. Tablets. E-books, apps and more. The rapid influx of new screen devices and software poses a special challenge for the early childhood community and parents of young children. That's why CCFC, the Alliance for Childhood, and TRUCE have created Facing the Screen Dilemma: Young children, technology and early education. Download your free copy today!
Learn more.

2014 TOADYs

Back by popular demand, CCFC’s 6th annual TOADY (Toys Oppressive And Destructive to Young children) Award. From the multitude of 2014 toys promoting precocious sexuality, violence, branded entertainment, and/or seductive screen time at the expense of creative play, CCFC has selected five "exceptional" finalists. Who will win this year’s dreaded TOADY? It’s up to you!
Vote now>