Reclaiming Childhood from Corporate Marketers

CCFC works for the rights of children to grow up—and the freedom for parents to raise them—without being undermined by commercial interests. We advocate for policies to protect children from harmful marketing and promote commercial-free time and space for kids. Learn more...

Why Kids Need Commercial-Free

Why is advertising harmful to children? How do marketers target kids? Why is screen-free time essential to healthy development? How can we de-commercialize holiday celebrations and school book fairs? Find resources...

Take a Stand for Children

Our voices make a difference. Visit our Action Center to learn about CCFC’s current campaigns to stop the corporate takeover of childhood and how you can get involved. Take action!

Support CCFC

Help us stand up to the world’s most powerful companies with your tax-deductible contribution. We rely on people like you because we will not compromise our commitment to children by accepting corporate funding. Make a gift.

Recent News

Victory! Mattel scraps spying AI device for babies & kids

You did it! On October 4, Mattel announced it will not release Aristotle, an AI device for babies and children. Mattel’s announcement came just two days after CCFC and The Story of Stuff Project...

Announcing the Children's Screen Time Action Network

We are thrilled to announce the launch of our newest initiative: The Children’s Screen Time Action Network! We know that far too many kids are spending far too much time with digital devices, and...

Advocates Urge Channel One to Stop Advertising Junk Food in Classrooms

On October 19, 25 experts and public health organizations called on the producers of Channel One News, a commercial network shown in school classrooms, to update their advertising policies to stop...

Upcoming Events

We've launched our newest project: the Children's Screen Time Action Network!

The Action Network brings together educators, doctors, social workers, child care providers, and other professionals who work with families and believe that reducing children's screen time is both neccessary and possible. Learn more on our blog or the Network website


On October 4, Mattel announced that they were canceling the release of Aristotle, an AI device for babies and children. Thank you to the thousands of parents, caregivers, and experts who spoke out in support of kids' privacy and wellbeing! We commend Mattel for doing the right thing and putting kids first. Read more >