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Reclaiming Childhood from Corporate Marketers

CCFC works for the rights of children to grow up—and the freedom for parents to raise them—without being undermined by commercial interests. We advocate for policies to protect children from harmful marketing and promote commercial-free time and space for kids. Learn more...

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Why Kids Need Commercial-Free

Why is advertising harmful to children? How do marketers target kids? Why is screen-free time essential to healthy development? How can we de-commercialize holiday celebrations and school book fairs? Find resources...

Take a Stand for Children

Our voices make a difference. Visit our Action Center to learn about CCFC’s current campaigns to stop the corporate takeover of childhood and how you can get involved. Take action!

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Support CCFC

Help us stand up to the world’s most powerful companies with your tax-deductible contribution. We rely on people like you because we will not compromise our commitment to children by accepting corporate funding. Make a gift.

Take Action!

Keep digital billboards away from Michigan schools

Michigan Senate Bill 953 would allow public school zoning to be included in "unzoned commercial or industrial areas." This would allow digital billboards like the one pictured here to go up on public... Act Now!

2016 TOADY Awards

Each year, the Toy Industry Association gathers to present its TOTY (Toy Of The Year) Awards. In honor of the industry that has led the way in commercializing childhood, CCFC will present its TOADY (... Act Now!

Pokemon STOP! Don't lure kids to sponsors' locations

We need your help to protect children from a wave of corporate marketing at the heart of the Pokemon GO craze.  Pokemon GO, produced by Niantic, Inc., is a location-based augmented reality game,... Act Now!


On December 6, CCFC joined advocates from around the world in calling on regulators to protect children from toys that spy and share their personal conversations with marketers. Read more >

TOADY 2016

The winner of the 2016 TOADY Award is....

Lulu's 11-Piece Makeup Set by Pink Fizz! The skin-irritating, endocrine-disrupting makeup set -- marketed to girls as young as age three as the "the ultimate glam makeup collection in a box" -- took the title handily with 33% of the vote. The Game of Life: Empire was runner-up (17%), followed by the View-Master Batman: The Animated Series Virtual Reality Pack (16%), Shopkins Tall Mall Playset (16%), Pokemon GO (15%), and Play-Doh Hulk and Iron Man (2%). Read More >