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Screen-Free Week 2012 Organizer's Kit
Screen-Free Week is almost here!  On April 18-24, children, families, schools, and communities around the country will turn off entertainment screen media (TV, video games, computer games, apps, etc.) and turn on life.  It’s a chance to unplug and read, play, daydream, create, explore nature, and spend more time with family and friends. Since 1996, millions of children and their families have participated in Screen-Free Week (formerly TV-Turnoff).  Each year, thousands of parents, teachers, PTA members, librarians, scoutmasters, and clergy organize Screen-Free Weeks in their communities.  This year, Screen-Free celebrations are being planned around the country, including...
New from Skechers Entertainment - Skechers Entertainment, a division of footwear company Skechers USA, launches worldwide licensing campaign fueled by its kids show Zevo-3 (target of a CCFC FCC complaint) and upcoming direct-to-DVD animated movie Twinkle Toes (http://www.twinkletoesusa.com), based on Skechers girl-targeted footwear line. http://www.cynopsis.com/editions/kids/032211/ Cartoon Website Targets Kids and Network Execs – Toon Googles is a new cartoon website aimed at young children that “collects data surrounding viewer demographics, time spent watching and star ratings and shares this information for free with subscribers.”http://kidscreen.com/2011/03/18/cartoon-website-targets-kids-and...
I just returned from a 2-day meeting in Brussels. I was asked to participate with other experts from around the world (mostly from Europe) to address the problem of cross-border marketing of unhealthy food to children. In the age of satellite TV, the Internet, and other technologies, one country's standards may be insufficient to protect children from being exposed to junk food marketing. Because the meeting was not open to the general public, I cannot share all of what was discussed (the standards are still in draft form), but I can highlight a couple of presentations made to a larger group of "stakeholders." The only industry presentation was made by Rocco Renaldi, the managing director of a PR firm called Landmark Europe, which...
Great news! Last night, the Toronto District School Board rejected a proposal to install digital monitors in more than 70 area high schools. The monitors would have been used for news and school announcements and to showcase student projects. The catch? Thirty-percent of the air time – or two hours a day – would have been reserved for ads. The proposal’s proponents claimed that the ads could earn the district up to $100,000 a year, but opponents of the plan passionately argued against selling their students to marketers. “It is shameful, absolutely shameful, that we are being forced to prostitute ourselves and sell access to the children in this system because we are an underfunded institution,” said trustee Sheila Cary-Meagher. “We’re...
Disney Makes Nightmares Come True in Hospital Maternity Wards - This Yahoo! News article covers CCFC's action urging Disney to stop branding newborns literally at birth.http://news.yahoo.com/s/ac/20110210/bs_ac/7825750_disney_makes_nightmares_come_true_in_hospital_maternity_wards In-app Purchases in iPad, iPhone, iPod Kids' Games Touch Off Parental Firestorm - Children, often unknowingly, are buying virtual goods from iTunes that cost their parents real money, sometimes lots. The author writes that many parents and public interest groups say that the marketing of these e-goods “doesn't have any business in a children's game.” http://www.washingtonpost.com/wp-dyn/content/article/2011/02/07/AR2011020706073....
Screen-Free Week 2011
“It’s amazing how much free time you have when you’re not in front of a screen…I never realized how much fun I missed by using screens instead of playing outside.” - Mackenzie Rothfuss, 7th grader, Bay City, Michigan Screen-Free Week is coming April 18-24 and, with your help, we can make it the best ever!  Will you organize a Screen-Free Week in your school or community?  It’s easy and fun.  Click here to purchase your 2011 Organizer’s Kit today! Anyone can be a Screen-Free Week organizer for any kind of group—from families, to schools, to whole communities.  Since 1996, tens of thousands of parents, teachers, healthcare professionals, scout leaders and clergy have helped millions of children turn...
When it comes to food, everybody's got an opinion. Same goes for parenting. Mix the two together and you've got the makings of a culture war. Witness the recent scuffle between Sarah Palin and Michelle Obama over the White House's rather tame Let's Move campaign aimed at ending childhood obesity. So last month, when the Center for Science in the Public Interestannounced it was filing a class action lawsuit to stop McDonald's from using Happy Meal toys to market to children, the fierce and ugly backlashagainst the mother of two who was brave enough to attach her name to the case was predictable. But I am not interested in debating good or bad parenting. Nor am I interested in arguing over whether this lawsuit is a good idea. How many...
Bribes: How Food Corporations Keep Opponents Quiet – Marion Nestle exposes how corporations buy advocacy groups’ silence.  This time Save the Children stopped advocating in favor of soda taxes after accepting millions from Pepsi and seeking more from Coke. http://www.theatlantic.com/food/archive/2010/12/bribes-how-food-corporations-keep-opponents-quiet/68210/ How Toy Crazes Are Born - This Wall Street Journal article explains how marketers exploit kids' natural developmental tendencies to whip up collectible toy frenzies. http://www.commercialfreechildhood.org/news/2010/12/howtoycrazes.htmlMint.com Hits The Books; Offers Personal Finance Curriculum To Students –...
Has Scholastic Books Outstayed Its Welcome in American Schools? As CCFC launches a new way for parents, teachers and advocates to voice concern over Scholastic's commercialization of classrooms, this author says it's about time schools ditch the company altogether. http://news.yahoo.com/s/ac/20101214/bs_ac/7404678_has_scholastic_books_outstayed_its_welcome_in_american_schools  Los Angeles Schools Seek Sponsors - Josh Golin tells the New York Times why the Los Angeles decision to allow advertising on school campuses is a mistake. http://www.nytimes.com/2010/12/16/education/16naming.html Class Action Lawsuit Targets McDonald's Use of Toys to Market to Children – A...
A Whole New Name Game – Naming rights are up for sale at public parks, schools and government buildings across the country, as advocacy groups try to combat the idea that corporate marketers are the answer to every budget gap.  http://online.wsj.com/article/SB10001424052748703350104575652763782808830.html?mod=WSJ_business_LeftSecondHighlights How About Reassessing First Amendment “Right” to Market Junk Foods? Food guru Marion Nestle discusses the First Amendment, commercial speech, and ending junk food marketing. http://www.foodpolitics.com/2010/12/how-about-reassessing-first-amendment-right-to-market-junk-foods/Study: School Vending Machines Undermine Student Nutrition...

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