CCFC Blog

On July 14-15, the Federal Trade Commission will hold a workshop on Marketing, Self-Regulation, and Childhood Obesity. In preparation for the workshop, CCFC submitted comments that declared the current system of advertising industry self-regulation a failure. The comments were signed by fifteen of CCFC’s member organizations. A summary of the comments appears below; the complete text of the comments is available at http://www.ftc.gov/os/comments/FoodMarketingtoKids/516960-00053.pdf. The advertising industry’s thirty-year experiment with self-regulation has failed. Children see more marketing in more venues than ever before and much of this marketing is for unhealthy food. Child-targeted marketing influences children’s food choices,...
Star Wars: Episode III – Revenge of the Sith promotes unhealthy eating, according to a review conducted by the Campaign for a Commercial-Free Childhood (CCFC). Sixteen separate food promotions feature twenty-five different products, most of which are devoid of nutrients, filled with empty calories and targeted directly to young children. A complete list of Star Wars: Episode III food and beverage promotions is below. STAR WARS FOOD PROMOTIONS AND SELECTED NUTRITIONAL INFORMATION* SOFT DRINKS The Promotion Specially marked 12 and 24 packs of Pepsi, Diet Pepsi, caffeine-free Diet Pepsi, Mountain Dew, Diet Mountain Dew and Sierra Mist include an entry to the “Call Upon Yoda” sweepstakes...
Statement at the Coca-Cola Annual Meeting of ShareownersJosh Golin, Program ManagerCampaign for a Commercial-Free ChildhoodApril 19, 2005 My name is Josh Golin.  I am a proxy representing a concerned shareholder.  I am also Program Manager for the Campaign for a Commercial-Free Childhood (CCFC), a national coalition that counters the harmful effects of marketing to children.   CCFC works for the rights of children to grow up—and the rights of parents to raise them—without being undermined by commercial interests. I am withholding my votes for the directors of this board because of my concerns about how Coca-Cola’s marketing practices adversely affect the health of our...
Major food companies, such as Kraft, Kellogg's and General Mills, have joined with the advertising industry to form the Alliance for American Advertising, a lobbying group "to defend the right to advertise to children." In response, the Campaign for a Commercial-Free Childhood has drafted a Statement on the Rights of Children, Families, and Food Marketers. The statement has already been endorsed by leading experts in child development, nutrition, and public health, as well as more than 50 organizations that advocate for children. Please take a moment to add your name to the statement and join the growing alliance of those who value children more than the bottom line. A Statement on the Rights of Children, Families, and Food...
Senator Tom Harkin (D-Iowa) was the first recipient of the Fred Rogers Integrity Award.  In 2004, Senator Harkin risked the ire of corporate America by introducing the HeLP America Act, a bill that includes several provisions to protect children from commercial exploitation. Most importantly, the bill would reinstate the Federal Trade Commission's authority to restrict marketing to children; child-directed marketing has escalated exponentially since corporate lobbyists persuaded Congress to rescind the FTC's power to regulate advertising to children in 1980. If passed, the act will also help protect children from tobacco advertising, and limit the marketing of unhealthy food in schools.  Senator Harkin, pictured with CCFC's Enola Aird,...
On January 18, 2005, CCFC, the Center for Science in the Public Interest and two Massachussetts parents announced their intent to file suit against Viacom and Kellogg to stop them from marketing junk food to young children. Below are answers to some frequently asked questions about the suit.   What are you trying to gain by this lawsuit? This is a lawsuit about protecting children’s health at a time when childhood obesity and Type 2 diabetes are major public health problems.  We want Viacom (the parent company of Nickelodeon) and Kellogg to stop marketing junk food to children under eight.  We have stated clearly that if Viacom and Kellogg stop this practice we will drop the suit.  ...
After three years of protests led by the Stop Commercial Exploitation of Children coalition, the advertising and marketing industry’s Golden Marble Awards have been suspended. The Golden Marbles celebrated the “most successful” (read: most lucrative) corporate marketing to kids regardless of its affect on the well-being of children and families. Presented every September in New York City, past awards heaped praise on child psychologists who advise the advertising industry on how to more effectively manipulate children for profit, as well as the explosion of “cross-promotion” that ties sales of junk food and junk toys in with popular children’s entertainment—movies like Shrek and Spy Kids, along with outlets like Nickelodeon and Cartoon...
After a national grassroots campaign led by the Stop Commercial Exploitation of Children coalition (SCEC), Scholastic Inc. has withdrawn its support for next month’s Golden Marble Awards in New York.  The nation’s leading educational publisher (and publisher of the best-selling Harry Potter books), Scholastic was listed as a corporate sponsor of the Golden Marbles, which celebrate artistry in children’s marketing without questioning the ethics of marketing to children. The Awards are hosted by Kidscreen magazine. Scholastic CEO Richard Robinson wrote, “We wanted to let you know that Scholastic will not be a sponsor this year for the Kidscreen Conference.  We appreciate your recognition that Scholastic has a long tradition of providing high...

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